We believe the two most important elements in any successful handbag design are to create an “aesthetic” and to ignite “curiosity”.

At House of Rocio, we use sculpture as a powerful means of expressing our thoughts and ideas. Sculpture is a three-dimensional visual art form that is considered a fine art. We focus on designing and creating the most breathtaking aesthetic. That is paramount.

We believe in the powerful laws of attraction. Beauty is an essential element and a founding principle in our creative direction. It’s at the heart of all that we do.

The second element at the House of Rocio is to ignite curiosity. In a world of ubiquitous objects that are easily understood. Rocio’s artists believe in creating work that not only attracts but ignites curiosity.

If a person upon seeing a Rocio handbag design, is drawn to it and intrigued to know more then we have achieved our main goal. The work is considered a success. This is our philosophy “A Pursuit of Wonder”.